Karol Michałowski

Karol Michałowski

Head of SEO | Warsaw

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About Me

I am a digital marketing strategist, cross-functional team leader, and automation enthusiast. My professional passion lies at the intersection of website creation, web application code analysis, and the practical application of AI tools to drastically improve agency workflows and reduce operational costs.

My journey in the digital space began over 15 years ago in June 2009. Starting as a freelance SEO Specialist and Web Developer, I spent years in the trenches building online stores from scratch on platforms like PrestaShop and Joomla, while independently managing highly targeted SEM and SEO campaigns.

By 2016, I transitioned to agency environments, optimizing technical architectures and building premium content networks. Since 2018, I have driven the overarching search strategy at DNS Group. Starting as the Head of the SEO Department and eventually stepping into the overarching Head of SEO role, I have orchestrated the integrated efforts of SEO specialists, web developers, copywriters, and account managers. I don't just chase rankings; I design comprehensive, data-driven systems and CRM automations that connect teams and consistently deliver measurable business success for SMBs, e-commerce platforms, and international brands.

Professional Experience

Head of SEO

09.2021 - Present

DNS Group | Warsaw

  • Management of integrated SEO and ADS departments.
  • Organizing the work of SEO Specialists, Copywriters, and Web Developers.
  • Managing recruitment for subordinate departments and monitoring goal achievements.
  • Supervision of Google Ads campaign optimization and execution.
  • Developing internal AI tools, automations, and designing CRM systems connecting all agency teams.
  • Supporting sales via business meetings and post-sales customer service.

Head of SEO Dept.

06.2018 - 09.2021

DNS Group | Warsaw

  • Managing the SEO team and participating in recruitment.
  • Conducting substantive training for SEO and Account departments.
  • Creating comprehensive SEO Audits, Keyword Research, and Content Plans.
  • Supervising the work of Copywriters and Web Developers.
  • Data analysis and developing high-level SEO strategies.

SEO Specialist

02.2016 - 05.2018

Performance Media Sp. z o.o. | Lublin

  • Technical and content optimization of websites and online stores.
  • Comprehensive management of Content Marketing services.
  • Creating a network of premium blogs and publishing on Whitepress.
  • Conducting onboarding training and analyzing task quality by junior staff.

Freelancer

06.2009 - 02.2016

SEO Specialist & Web Dev | Lublin

  • Creating dynamic websites (Joomla, WordPress, HTML).
  • Building and administering online stores (PrestaShop, VirtueMart, OpenCart).
  • Managing end-to-end SEO and SEM campaigns for clients.

Academic Background

Postgraduate Studies

University of Economics and Innovation in Lublin (WSPA)

09.2017 - 06.2018

Computer Science 101

Stanford University

07.2014 - 09.2014

IT Technician (Vocational)

Cosinus Post-secondary School

02.2012 - 06.2015

Master's Degree

John Paul II Catholic University of Lublin

10.2005 - 09.2010

Independent Verifications

Google Ads Search Certification

Google Skillshop

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SEO 3.0 SENSAI Certificate

Vestigio Sp. z o.o. (AI & Automation Focus)

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Google Analytics Individual Qualification

Google

Sales Techniques Training

Eniro Polska

Comprehensive Technical Stack

Ahrefs Senuto Screaming Frog Majestic SEO SEMStorm Searchmetrics MOZ SurferSEO Answer The Public Google Analytics Google Search Console Google Tag Manager WordPress Joomla Drupal PrestaShop Magento WooCommerce Shoper N8N MAKE LLM HTML CSS PHP